Instagram Reach: The number of unique users that saw your Instagram post or story on any given day
Unless you’re putting some serious spend behind your Instagram posts, you probably won’t have every single one of your followers see your content. And even with some serious spend, it’s unlikely that you’ll reach all of your followers. That’s why your Instagram reach is important. Reach tells you how many unique users are served your content every day. Try to maximize this metric to increase brand awareness.
And I’ll be showing you just how you can do that in this series!!!
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